APA Style
Kim, Chan, Mauborgne, Renee. (2015).
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition).
Boston:
Harvard Business Review Press.
Chicago Style
Kim, Chan, Mauborgne, Renee.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
Expanded Edition
Boston:
Harvard Business Review Press,
2015.
Text.
MLA Style
Kim, Chan, Mauborgne, Renee.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
Expanded Edition
Boston:
Harvard Business Review Press,
2015.
Text.
Turabian Style
Kim, Chan, Mauborgne, Renee.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
Expanded Edition
Boston:
Harvard Business Review Press,
2015.
Print.